I KNEW IT!

YOU’RE the classic

YOU ARE TIMELESS - A CREATOR OF WELL EXECUTED, ELEGANT FLORAL DESIGNS. YOU CAN TURN YOUR TALENT TOWARDS ANY DIRECTION AND IT’S CLEAR THAT WHEN IT COMES TO WONDERFUL QUALITY, YOU’RE THE only ONE TO CALL. WHAT SETS YOUR WORK APART FROM EVERYONE ELSE? YOUR ABILITY TO LISTEN TO THE CLIENT AND DELIVER EXACTLY WHAT THEY WANT IS YOUR SUPER POWER. IT IS IN THE RELATIONSHIPS AND TRUST THAT YOU INSTIL IN YOUR CLIENTS THAT EXCEPTIONAL QUALITY IS FOUND. YOUR SIGNATURE? YOU INFUSE EVERYTHING YOU CREATE WITH A SENSE OF EXCELLENCE AND GRACE AND YOU ALWAYS GO OUT OF YOUR WAY TO MAKE SURE WHAT YOU DELIVER IS BEYOND PERFECT.

Making a living (and a good one at that) is the dream of every Classic out there. Problem is, well, there’s no rulebook that tells you how to do that and choosing where to direct your focus is hard. Instead, you’re caught in the middle of a confusing marketplace that either highly values your work or has no problem telling you loudly, that you should be honoured to “collaborate” for a good cause.

FOR FREE. *insert eye roll *
People have no idea about all of the wonderful things you are capable of creating and often overlook or dismiss you. You wonder why they come to you for the little things then take their big budgets elsewhere which has you questioning your skills and shaking your confidence. You are often called upon for a favour or by a friend for your exceptional talents - but aren’t offered or don’t know how to ask for a fair fee that really takes into consideration your worth. You know that you could thrive within any market, from weddings to retail, and you know colleagues who are making six figures a year - but can’t quite figure out why you’re not matching, or exceeding their income.

This lack of confidence, this questioning of your own value, well, it gets in the way of you unleashing your refined vision onto the World. And it gets in the way of the World being able to appreciate you, value you, (and pay you!) right back.

Let’s fix that now.

Hey there! I’m Joseph Massie.

Before we go any further, let me introduce myself. I'm the creative entrepreneur behind Flower Class, a revolutionary online learning platform for floral designers. I am also an artist, digital creator, podcaster, author and five time RHS Chelsea Flower Show Gold Medalist.  You might know me from my #1 Best Seller book, The Flower School  or my, quite frankly hilarious podcast, Flowers After Hours. However you have ended up here, if you dream of a fulfilling life full of your passions you are in the right place!

I turned £0 .00 and a passion for floral design into a 7-figure company, using designs, techniques and strategies that I now get to share with the world. Spoiler : I followed my passion, and it led me to build a business, and a life that I love.

Today, I get to teach you how to do it too.

With your attention to quality, and with THAT ability to execute any design well, you’re the perfect all rounder - which is a marvelous position to be in. Yes finding your path can be a little confusing but your skills can take you anywhere you desire - including areas of the floral market that can pay extremely well for florists too. New florists can generally book weddings or events in the £1000-£2000 range, with a profit margin of around 30% - 40%.

With a little more experience, you can book weddings that are £3000 - £7000, and can command a higher profit margin of 35%-45%, and with more experience - the sky is the limit. Based on the Society of American Florists’ data from 2020, the average retail flower shop’s total annual turnover is £350,000 / $362,318, but with your skills, you can aim significantly higher, as no doubt anything you put your considerable skills to will be a whole lot juicier than the average flower sale.

Let’s be clear - with your archetype, there is huge potential for creating significant wealth THROUGH DESIGNING IN ANY FLORAL MARKET- you just need to know how to get there.

When you're ready, I'd love to show you how to make these changes, through my education platform - Flower Class. In the meantime, I’ve some free resources I’d love you to check out.