Joseph Massie

View Original

An Exclusive Look at Our Online Courses ...

It’s such an exciting day for the team here at Joseph Massie Studios, as after months of hard work, we finally get to share with you the very first glimpse into our brand new online courses!

Launching on 1st July, we could not be more excited to share our trailer with you, and we’re beyond delighted to give you an exclusive look at what we have in store …



Alongside our trailer, we wanted to share with you for the first time ever some very exciting details about what you can expect from our online courses. Read on below to find out more …


Tell me a little about your online courses! What exactly will be covered in the courses? 

The courses we’ll be releasing in on 1st July 2020 are:

The Floral Clutch 

The Classic Centrepiece 

The Cascading Garland

The Classic Bridal Bouquet 

The Textured Vase &

The Wired Flower Crown

What exactly is included in each course?  

Each course is has been designed as a comprehensive package consisting of an educational video (ranging from 15 minutes to 40 minutes long, depending on the complexity of the course) and supporting documents, including:

The Flower List

The Sundries List

The Step by Step Guide

The Substitutions List

& The Floral Glossary too.

We want everyone who takes our courses to be really supported during their time studying with us, so we’ve put so much work into these supporting documents to ensure they’re as thorough, and as practical as possible. 

In addition to the courses above, we’ll also be launching two incredibly special e-books with the courses - my Principles & Elements of Floral Design Asset, and the Golden Ration & 3-5-8 in Floral Design Asset - both of which are fundamental, and packed with floral design theory. We’ve also worked very hard to be able to offer them really affordably, to support your learning and development within any of the courses.

“With the release of our very first online courses, it was so important to me to avoid creating a selection of courses that were filled with lots of pretty flowers, lots of “fluff” … but not much else ...

As such I’ve designed these courses to be filled to the brim with techniques, packed with sustainable mechanics, and most importantly - to really hone in on the supporting theory - to ensure that each and every course ensures that you can build upon the learning, and enhance your own practice further still.

Into each course I’ve distilled fifteen plus years of floral education into our initial offering, and structured each course to contain as much practical and commercially viable knowledge as possible. It’s my hope that absolutely any flower lover will be able to take something from our courses - we’ve designed them for those just starting out on their floral journeys , and to in for professional floral designers too.”

- Joseph Massie


Who are the courses for?  

We’ve spent a whole lot of time over the past nine months developing these courses with a wide range of people in mind, so hopefully there will be something for everyone. A few of the courses are technically more complex, and feature more advanced techniques - such as The Textured Vase - but others, such as The Classic Centrepiece and The Floral Clutch are accessible to everyone, even if you’re just starting out on our floral journey.

Tell us about pricing! I bet they’re astronomical …

Nope. Not. At. All.  When we designed these courses, I felt it was super important to share this information with you guys - but to do so at a good, accessible price. With this in mind, three of our courses are available at $89.00 - which works out at around £70 each - which after some research, we’ve found is one of the best value courses of this quality available on the market. Naturally a few of the longer courses will cost a little more than the shorter courses, but it’s my hope that with this pricing, these courses will be able to help a huge amount of people in their floral design training.


July 1st is just a month away, we cannot wait to share these courses with you! 

If you think our offering could be of interest to you, why not sign up to hear more about the courses below - you’ll be the first to hear all about our future Resources, and as a thank you, we’ve created an exclusive Resource - The Flower Care & Conditioning Guide - packed with my top care and conditioning information, waiting for you too!

If you have any questions about the courses, or want any further details, just let us know here!

Until next time!

Team Joseph Massie